Material culture of sport and recent behaviours

This theme derives from the previous one, so to speak, since the shift from a horse-drawn society to a mechanical one has highlighted the use of racecourses with the development of aeroplanes, but also the changes in the sports wardrobe. Among air pioneers, we have dedicated a biography to Alberto Santos-Dumont (1873-1932), a tropical dandy and sportsman in the sky of Paris (to be published). At the centre of the elegant world of the Belle Époque, Santos-Dumont contributed to the changes in men’s clothes in the 20th century as he was the prelude to the end of the waistcoat and the creation of the first wristwatch in the French watch industry, the “La Santos 1904” by Cartier. Its impact on the luxury goods industry was measured by the study of the archives of larger French groups.
This (upcoming) biography confirms the pertinence of taking up the history of sport from the angle of conception and marketing of the sportsmen’s equipment and clothes.

From the reign of Louis-Philippe until the Belle Époque, the emergence of sports in wealthy societies has given rise to orders placed with luxury goods companies (Hermès, Vuitton, Galeries Lafayette, Cartier, etc.) which participated in more competitive practices. The slow development of the democratisation of sport could also be explained by the dependence of sports people upon the luxury goods industry.

Updated on 17 décembre 2014